KALEIDO
Kaleido is a workshop project developed for a home delivery brand offering a curated selection of contemporary consumer products. Designed to adapt to a wide range of categories, the brand is built around a flexible packaging system that combines consistency with customization. The visual identity relies on bold colour combinations, a strong typographic presence and a playful mascot integrated into the logo. Together, these elements create a distinctive and recognizable brand universe, designed to stand out across packaging and communication while remaining adaptable to new products and formats.
all projectsKaleido is a workshop project developed for a home delivery brand offering a curated selection of contemporary consumer products. Designed to adapt to a wide range of categories, the brand is built around a flexible packaging system that combines consistency with customization. The visual identity relies on bold colour combinations, a strong typographic presence and a playful mascot integrated into the logo. Together, these elements create a distinctive and recognizable brand universe, designed to stand out across packaging and communication while remaining adaptable to new products and formats.